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Psychology + Design: Gestalt Principles as Solutions

Mhariell Mosqueriola Avatar| By mhariellriel on February 17, 2021

    { ⬛ } – Solving Problems by Understanding Human Behaviour I have always believed that Psychology and Design comprise User Experience. Our profession entails empathy whenever we deal with human needs whose our goal is to solve. And as I continue to dive deep into where Psychology comes in the picture of Design, I then […]

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    Understanding Human Irrationality

    Eugen Eşanu Avatar| By eugenesanu on February 17, 2021

      { 💥 } – … And How it Influences User Decisions Coke Zero and Light should taste a little bit less sweet than the regular Coke; otherwise, you won’t believe it has no sugar. The same way you think that the Colgate toothpaste, which has two stripes (red and blue) works better than ordinary white […]

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        {🗽 vs. 🏛} – How Cultural and Societal Differences Influence Design North America and Europe are very similar in many regards: both continents host some of the most advanced societies and economies in the world today. They also share some cultural similarities and have a common history. Nevertheless, design coming out of Europe and North […]

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        Stop Solving Real Problems Once in a While

        Dan Nessler Avatar| By dan_nessler on January 6, 2021

          { ❓ } – How to Stop Taking Things Too Seriously Heard of dark mode? Of course, you have. Dark mode is said to reduce eye strain, it has grown in popularity, and user demand. Sketch recently released a new version of their software offering the dark side of the screen, thus addressing a user need and […]

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          Norms Decide User Behaviour

          Eugen Eşanu Avatar| By eugenesanu on January 6, 2021

            { 👥 } –And How to Use Them to Design Better Solutions A policeman sees a drunk man searching for something under a streetlight and asks what he has lost. He says he lost his keys and they both look under the streetlight. After a few minutes the policeman asks if he is sure he […]

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            Giving Life to Your Product Ideas

            Eugen Eşanu Avatar| By eugenesanu on December 1, 2020

              { 💡 } –How to Avoid Making Common Mistakes Once I read an interview with Ryan Singer, the Head of Strategy at Basecamp, and the interviewer asked: “How can you get to a stage where things are just running smoothly? Where do people go wrong?”. To which he said that — people struggle with getting started […]

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              UX Personas: What’s the Point?

              Dan Nessler Avatar| By dan_nessler on November 11, 2020

                { 👤 } – Do Personas Create Any Real Value in the Design Process? Personas are under attack. They have been an established artefact in a UX designer’s toolkit. But recently, professionals have argued, that personas don’t create any real value in the design process and that they are bound to fail. So what now? […]

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                The Unconscious Problem Behind Our Problems

                Eugen Eşanu Avatar| By eugenesanu on October 21, 2020

                  { 🧠 } – When Solving a Problem, You Usually Have Two Ways There are two ways you can create value. One way is to find what people really want and then sell it to them. Or you can find what you can make and then find a clever way to sell it people — […]

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                  Ideate, Prototype & Pitch in No Time

                  Dan Nessler Avatar| By dan_nessler on October 21, 2020

                    { 📊 } – NABC: How to Apply this 3-in-1 Method How do you quickly and collaboratively come up and pitch ideas or potential solutions to a problem? My former co-worker at Hinderling Volkart (Lukas Karrer) introduced me to a method I have found extremely effective, inclusive and fun to use in client workshops: NABC: A 3-in-1 […]

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                    UX Is for People

                    Anuar Bolatov Avatar| By anuaroblatov on September 2, 2020

                      { 📖 } – Strategy, Processes, Research and Benchmarking What Is UX? Try to google this question and you will find many definitions, which would probably leave you with even more questions. Here I give a definition that ISO 9241–210 suggests: UX (User Experience) — person’s perceptions and responses resulting from the use and/or anticipated […]

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