Olha Bahaieva is a senior UI/UX designer, Medium author and public speaker at Toptal.
“Design strategy applies the tactical thinking of a business strategy to the needs of the user in order to create the most effective product.”—Indeed Editorial Team
“A bias is favoring or having prejudice against something based on limited information.”— Genís Frigola
“User expectations refers to the consistency that users expect from products.”— Wikipedia
“Performing a competitive analysis in UX design helps companies identify competitors’ strengths and weaknesses relative to their own business, product, and design.”
“A product roadmap is a plan of action for how a product or solution will evolve over time.” — Atlassian
“There is no right or wrong way to design. But there are right or wrong buildings.”— Architect.com
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