Design Process Articles| Phase Magazine

When Design Copies Nature — Part 2

| By gianmarco on July 1, 2020

{ 🌿 } – Biomimicry: how humans used nature to solve design problems This is a follow-up to the article which appeared in the previous issue of Phase Magazine, titled When Design Copies Nature — Part 1. Where Is Biomimicry Applied Nowadays? Nowadays, biomimicry is widely applied in architecture and industrial design. Scaly structures can be […]

| By olhabahaieva on July 1, 2020

{ 🔺 } – How composition principles can help build a successful product In this article, I am going to discuss web design for UX/UI designers from a technical point of view. This information will be useful for design tips, thought, design thinking, and just as a simple source of daily inspiration. Original work can […]

| By gianmarco on June 10, 2020

{ 🌿 } – Biomimicry: how humans used nature to solve design problems It can’t be denied that a lot of the things in the world are poorly designed. This is often due to a number of reasons, which can include carelessness on the part of the designers or a lack of attention towards the consumers. […]

| By mhariellriel on February 20, 2019

Have you ever experienced looking back and forth between your mockups and the actual deployed design in production, and asking yourself the question: How did it turn out this way?! What happened? Your expectation didn’t meet reality and the worst part is, you’ll be adding these changes to the next sprint which will take 2 […]

| By kayleigh-karutis on February 20, 2019

A comprehensive guide to executing the perfect design-to-development handoff

Whether you’re a startup barely out of seed stage, an established tech giant, or somewhere in between, there’s virtually no way to get a product from idea to launch without navigating a whole host of handoffs, back-and-forths, and endless Slack threads on the way.

One handoff that often plagues even the most mature product teams is the design-to-development stage.

| By thalion on January 15, 2019

There are plenty of UX deliverables that designers should know and apply during the design process. They help us to empathize with users and design more valuable solutions. The User Journey Map is a fundamental part of every product or service design process. This story covers practical guides that will help you get the most from experience mapping.

| By kayleigh-karutis on January 7, 2019

{ 📒 } – What are design audits, why you need one, and how to do them

The word “audit” doesn’t generally inspire excitement, but when it comes to a design audit, well… conducting one can at least lead to some exciting outcomes for your product and brand.

A design audit involves analyzing all the design elements used across your organization in order to ensure that branding is consistent across all channels and outlets. That not only means taking stock of your visual design elements, but also the verbal and written portions of your user experience.

Design audits have gained popularity in recent years, and for good reason. Let’s break down the components of a design audit, then dive into how to do one of your own.

| By ozge-ergen on December 12, 2018

{ 🎨 } – Becoming A UX Designer

About a year ago, I started on a new journey with one purpose in mind.

It was quite unlikely for me back then to accept challenges without analyzing risks. I was a business consultant, after all, the type of person who is good at observing markets and behaviors to create strategies. It was easy for me to make decisions professionally but personally, it could take me months to make even small changes in my life.

| By tiffany-eaton on November 21, 2018

A key part of the design process is understanding the people you are designing for. This is typically done by talking to said people or walking them through your product in a usability session. In my day to day work at Google, my work focuses more on developing user flows and designing interactions, so I find that I don’t always play a key part in researching and understanding the end users of my product.

Even though designers at Google may not conduct research on their own, they work with researchers to connect with their users. Here are some practices around collaborating with user researchers to help you prepare and conduct studies, and incorporate a bit of research into your practice if you don’t conduct your own user research anymore.

| By dean-mcpherson on November 13, 2018

{ 🤔 } – Why a redesign?

Two years ago we released the first version of Paperform, which is a tool for building forms online. We took inspiration from the beautiful creation-experiences of sites like Medium and created a form builder that felt more like writing a rich document than yet another drag-and-drop tool.

You could use your own fonts, brand colors, imagery and video right along with questions in answers.

Fast-forward to the start of 2018, and in the year since we launched, we had added over 60 features to Paperform. Our MVP was starting to feel all grown up.

The only issue was that after we’d initially designed the editor interface, we had little idea what the future of the product would look like. So when it came to adding in all of this new functionality, it had turned into a game of Tetris (i.e. inserting features wherever they fit best).

We had an architectural problem. Instead of the clean, well-defined interface that we’d started with, our product was slowly turning into a Frankenstein monster, one odd appendage at a time.

Paperform V1 — Why is the Submit button label under Confirmation pages? …WHY!?

It was time to stop, take a breath, and assess where Paperform was headed and what we were going to do about it. If we could jump in a time machine and go back to the beginning, what would be different?

A redesign was in order.

When Design Copies Nature — Part 2

Why Composition Matters

When Design Copies Nature — Part 1

Design QA Deserves a Seat at The Table

A Comprehensive Guide to Executing The Perfect Design-to-Development Handoff

Practical Tips for User Journey Mapping

The Ultimate Guide to Design Audits

Creative Confidence

Involving Usability Research in Google’s Design Process

(Re)designing For The Future – Paperform V2

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