Riel is a Filipino Product Designer working as Lead UX Designer in Airfrov, a Singapore based e-commerce startup with the mission of connecting people to the best things around the world. She is a designer who loves solving human perceptions. Apart from these, she's also a speaker and loves sharing her knowledge through her Medium account.
Gestalt psychology is a school of thought that looks at the human mind and behavior as a whole. When trying to make sense of the world around us, Gestalt psychology suggests that we do not simply focus on every small component.Instead, our minds tend to perceive objects as part of a greater whole and as elements of more complex systems. This school of psychology played a major role in the modern development of the study of human sensation and perception.Source: verywellmind
The idea that when objects are placed in close proximity to one another, those objects are seen as a group rather than seen individually. Source: Hubspot blog
Similarity occurs when objects look similar to one another. People often perceive them as a group or pattern. Source: graphicdesign.spokanefalls.edu
Out of topic quick tip: In creating a Type system, choose a font that has various weights (thin, light, regular, bold etc). Our goal should not be various font sizes with few weights for better contrast, but to have few font sizes with various weights. For more click here.
Focal points are areas of interest, emphasis or difference within a composition that capture and hold the viewer’s attention. Source: Smashing Magazine
Based on this theorem, the two spots on the right (at the first point of the “Z” and the very end of it) are where visitors expect to take action. So there’s really no question here as to where your call-to-action belongs in terms of right or left. It should always be towards the right side of the screen.
Out of topic quick Tip: Button design consistency = Button Functionality.
The principle of common region is highly related to proximity. It states that when objects are located within the same closed region, we perceive them as being grouped together. Source: User Testing
Get Started with Our Free, Web-Based Platform.
© Phase Software GmbH 2024