Design Thinking Articles| Phase Magazine

The Business of Removing Negatives from a Product

| By eugenesanu on March 31, 2021

{ 💭 } – Rationally Choosing the Irrational Why do people keep buying Apple products if they are not technically great and there are better value alternatives? Why do people keep eating at McDonald’s if the food is so bad for your health? I was asking myself these type of questions lately, and I realised […]

6 Storytelling Principles to Improve Your UX

| By dan_nessler on March 31, 2021

{ 📖 } – Crafting a Good Experience Is Like Telling a Good Story Crafting a Good Experience Is Like Telling a Good Story Stories are core to various activities, tools and methods applied in UX. Stories are how we remember. We tend to forget bullet points (Robert McKee on HBR) Bullet points make as […]

Designing Perceptions Instead of Solutions

| By eugenesanu on March 10, 2021

{ 🤔 } – Why a Solution to a Problem in the 21st Century May Not Be the Answer Henry Ford’s reaction to a consultant who questioned why he paid $50,000 a year to someone who spent most of his time with his feet on his desk. “Because a few years ago that man came […]

Psychology + Design: Gestalt Principles as Solutions

| By mhariellriel on February 17, 2021

{ ⬛ } – Solving Problems by Understanding Human Behaviour I have always believed that Psychology and Design comprise User Experience. Our profession entails empathy whenever we deal with human needs whose our goal is to solve. And as I continue to dive deep into where Psychology comes in the picture of Design, I then […]

Understanding Human Irrationality

| By eugenesanu on February 17, 2021

{ 💥 } – … And How it Influences User Decisions Coke Zero and Light should taste a little bit less sweet than the regular Coke; otherwise, you won’t believe it has no sugar. The same way you think that the Colgate toothpaste, which has two stripes (red and blue) works better than ordinary white […]

Differences Between North America and Europe (And How They Can Affect Design)

| By gianmarco on January 27, 2021

{🗽 vs. 🏛} – How Cultural and Societal Differences Influence Design North America and Europe are very similar in many regards: both continents host some of the most advanced societies and economies in the world today. They also share some cultural similarities and have a common history. Nevertheless, design coming out of Europe and North […]

Stop Solving Real Problems Once in a While

| By dan_nessler on January 6, 2021

{ ❓ } – How to Stop Taking Things Too Seriously Heard of dark mode? Of course, you have. Dark mode is said to reduce eye strain, it has grown in popularity, and user demand. Sketch recently released a new version of their software offering the dark side of the screen, thus addressing a user need and […]

Norms Decide User Behaviour

| By eugenesanu on January 6, 2021

{ 👥 } –And How to Use Them to Design Better Solutions A policeman sees a drunk man searching for something under a streetlight and asks what he has lost. He says he lost his keys and they both look under the streetlight. After a few minutes the policeman asks if he is sure he […]

Giving Life to Your Product Ideas

| By eugenesanu on December 1, 2020

{ 💡 } –How to Avoid Making Common Mistakes Once I read an interview with Ryan Singer, the Head of Strategy at Basecamp, and the interviewer asked: “How can you get to a stage where things are just running smoothly? Where do people go wrong?”. To which he said that — people struggle with getting started […]

UX Personas: What’s the Point?

| By dan_nessler on November 11, 2020

{ 👤 } – Do Personas Create Any Real Value in the Design Process? Personas are under attack. They have been an established artefact in a UX designer’s toolkit. But recently, professionals have argued, that personas don’t create any real value in the design process and that they are bound to fail. So what now? […]

Thanks!

Please confirm your email ;)

Designers Have Already Joined!

Get early access:

Share the news with 3 friends.

Get 3 months free!