Subscribe to Phase Magazine

The Business of Removing Negatives from a Product

Eugen Eşanu Avatar| By eugenesanu on March 31, 2021

    { 💭 } – Rationally Choosing the Irrational Why do people keep buying Apple products if they are not technically great and there are better value alternatives? Why do people keep eating at McDonald’s if the food is so bad for your health? I was asking myself these type of questions lately, and I realised […]

    Read More

    Designing Perceptions Instead of Solutions

    Eugen Eşanu Avatar| By eugenesanu on March 10, 2021

      { 🤔 } – Why a Solution to a Problem in the 21st Century May Not Be the Answer Henry Ford’s reaction to a consultant who questioned why he paid $50,000 a year to someone who spent most of his time with his feet on his desk. “Because a few years ago that man came […]

      Read More

      Psychology + Design: Gestalt Principles as Solutions

      Mhariell Mosqueriola Avatar| By mhariellriel on February 17, 2021

        { ⬛ } – Solving Problems by Understanding Human Behaviour I have always believed that Psychology and Design comprise User Experience. Our profession entails empathy whenever we deal with human needs whose our goal is to solve. And as I continue to dive deep into where Psychology comes in the picture of Design, I then […]

        Read More

        UX Personas: What’s the Point?

        Dan Nessler Avatar| By dan_nessler on November 11, 2020

          { 👤 } – Do Personas Create Any Real Value in the Design Process? Personas are under attack. They have been an established artefact in a UX designer’s toolkit. But recently, professionals have argued, that personas don’t create any real value in the design process and that they are bound to fail. So what now? […]

          Read More

          Designer Life in Lockdown

          Olha Bahaieva Avatar| By olhabahaieva on September 2, 2020

            { 👩‍💻 } – Working from Home: The New Normal for Designers Worldwide I’ve been working as a remote designer for over seven years. But a lot of designers started their remote journey only this year. A lot of my creative friends have been working remotely for 6–8 months. They experience everything that I went […]

            Read More

            Why Composition Matters

            Olha Bahaieva Avatar| By olhabahaieva on July 1, 2020

              { 🔺 } – How composition principles can help build a successful product In this article, I am going to discuss web design for UX/UI designers from a technical point of view. This information will be useful for design tips, thought, design thinking, and just as a simple source of daily inspiration. Original work can […]

              Read More

              Good Chatbot Design Practices for Building Trust

              Sam Reames Avatar| By samreames on January 15, 2020

                { 💬 } – Chatbot design: focusing on what matters A couple of months ago, a client reached out to me with an unusual request.  Normally, I approach chatbot design from the ground up, first going through a detailed process of creating a personality, assessing and ranking the client’s business objectives, and then writing the […]

                Read More