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UX Personas: What’s the Point?

Dan Nessler Avatar| By dan_nessler on November 11, 2020

    { 👤 } – Do Personas Create Any Real Value in the Design Process? Personas are under attack. They have been an established artefact in a UX designer’s toolkit. But recently, professionals have argued, that personas don’t create any real value in the design process and that they are bound to fail. So what now? […]

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    Designer Life in Lockdown

    Olha Bahaieva Avatar| By olhabahaieva on September 2, 2020

      { 👩‍💻 } – Working from Home: The New Normal for Designers Worldwide I’ve been working as a remote designer for over seven years. But a lot of designers started their remote journey only this year. A lot of my creative friends have been working remotely for 6–8 months. They experience everything that I went […]

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      Why Composition Matters

      Olha Bahaieva Avatar| By olhabahaieva on July 1, 2020

        { 🔺 } – How composition principles can help build a successful product In this article, I am going to discuss web design for UX/UI designers from a technical point of view. This information will be useful for design tips, thought, design thinking, and just as a simple source of daily inspiration. Original work can […]

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        Good Chatbot Design Practices for Building Trust

        Sam Reames Avatar| By samreames on January 15, 2020

          { 💬 } – Chatbot design: focusing on what matters A couple of months ago, a client reached out to me with an unusual request.  Normally, I approach chatbot design from the ground up, first going through a detailed process of creating a personality, assessing and ranking the client’s business objectives, and then writing the […]

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