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Balancing Between Creativity and Ethics

Gianmarco Caprio Avatar| By gianmarco on August 30, 2023

    Design as a Catalyst for Positive Change In recent years, we’ve seen designers create sustainable architecture and energy-wasting spheres. We’ve seen ergonomic apps that have massively improved people’s lives, as well as ones that are literally time and money-sinks. One thing is clear: design can be a catalyst for positive change or it can be […]

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    Design in a World in Turmoil

    Gianmarco Caprio Avatar| By gianmarco on October 5, 2022

      The Value and Function of Design in a World That Just Does Not Want to Stay Still We all know what has been happening around us in recent times, and how these events are shaping the world around us. What we took for granted is now no longer guaranteed, and the importance of things that […]

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      Understanding Human Irrationality

      Eugen Eşanu Avatar| By eugenesanu on February 17, 2021

        { 💥 } – … And How it Influences User Decisions Coke Zero and Light should taste a little bit less sweet than the regular Coke; otherwise, you won’t believe it has no sugar. The same way you think that the Colgate toothpaste, which has two stripes (red and blue) works better than ordinary white […]

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        Norms Decide User Behaviour

        Eugen Eşanu Avatar| By eugenesanu on January 6, 2021

          { 👥 } –And How to Use Them to Design Better Solutions A policeman sees a drunk man searching for something under a streetlight and asks what he has lost. He says he lost his keys and they both look under the streetlight. After a few minutes the policeman asks if he is sure he […]

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          Package Your Product to Stand a Tsunami

          Gilbert Umeh Avatar| By gilbertumeh on December 1, 2020

            { 📦 } – Why Nigerian Products Don’t Perform As Well As Their Foreign Counterparts Has anyone ever wondered why Nigerian-made products don’t do well in the market compared to the imported ones? Well, let me open your eyes to the reality behind this: it comes down to packaging, because you can’t spend your money […]

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            UX Personas: What’s the Point?

            Dan Nessler Avatar| By dan_nessler on November 11, 2020

              { 👤 } – Do Personas Create Any Real Value in the Design Process? Personas are under attack. They have been an established artefact in a UX designer’s toolkit. But recently, professionals have argued, that personas don’t create any real value in the design process and that they are bound to fail. So what now? […]

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              The Unconscious Problem Behind Our Problems

              Eugen Eşanu Avatar| By eugenesanu on October 21, 2020

                { 🧠 } – When Solving a Problem, You Usually Have Two Ways There are two ways you can create value. One way is to find what people really want and then sell it to them. Or you can find what you can make and then find a clever way to sell it people — […]

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                5 Soft Skills Every Product Designer Should Master

                Eugen Eşanu Avatar| By eugenesanu on September 23, 2020

                  { 💬 } – Why Confidence, Discipline, and Good Communication Are Essential I once asked a friend that works for a big name design company what he looks for in potential hires? He said that he hires people with great communication skills and who trust in their process over designers with a stand-out portfolio. He […]

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                  UX Is for People

                  Anuar Bolatov Avatar| By anuaroblatov on September 2, 2020

                    { 📖 } – Strategy, Processes, Research and Benchmarking What Is UX? Try to google this question and you will find many definitions, which would probably leave you with even more questions. Here I give a definition that ISO 9241–210 suggests: UX (User Experience) — person’s perceptions and responses resulting from the use and/or anticipated […]

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                    Design for Humanity

                    Daniel Eckler Avatar| By danieleckler on July 22, 2020

                      { 🔺 } – An interactive essay exploring the past, present, and future of anthropomorphic design. In 1950, the American psychologist Harry Harlow conducted an experiment that separated infant monkeys from their mothers just a few hours after birth. Each monkey was isolated in a cage and given two dummy mothers. One mother was constructed […]

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